Campaign systemThe Missing Half of NAD+
Product buildingWealthOS
event registrations
Campaign reporting that led to a clearer conversion path.Strategy → shipped
Curious by default
50+Qualified leads generated for a short-form technical webinar campaign.
205%Audience growth during a focused period of campaign experimentation.
30%Faster campaign turnaround through clearer launch and reporting systems.
3Disciplines brought together: marketing systems, product building, and analytics.
Selected work
The work is visual.
The thinking is underneath.
Every case study makes the strategy, creative choices, operating system, implementation, and results easy to inspect—not just the finished asset.
01 · Marketing engine
NXT-USA
NXT-USA
Campaign OS
Turning one-off B2B marketing deliverables into repeatable playbooks for earned media, founder education, expert interviews, product education, webinars, platform setup, and performance analysis.
51 event registrationsOne integrated campaign, a reusable system.
Enter the full NXT-USA case study ↗
02 · Product building
WealthOS
A personal finance experience designed to turn fragmented wealth information into a calm daily briefing—combining product strategy, information architecture, interface design, React Native development, debugging, and iteration.
React Native buildProduct strategy translated into working components.
Explore the product build ↗
Morning EditionMONDAY · JULY 13The Morning,
Kurt.
Kurt.
Your daily financial briefing.
NET WORTH$532,410+2.41% today
MarketsS&P 500+0.62%
Cash flowYou’re on track✓
Investments3 opportunities→
Morning EditionA personalized daily financial briefing—not a generic dashboard.
03 · Decision intelligence
Beyond the
Beyond the
Dashboard
An exploration of what happens after metrics are reported: how information design, diagnosis, and recommendations can move stakeholders from observation to confident action.
Signal → Meaning → ActionReporting designed to lead to a decision.
Explore the decision layer ↗
Beyond the DashboardThe original live HTML experience loads here.
Skills, platforms & credentials
The toolkit behind
the finished work.
Recruiters should not have to guess what I can own. This section makes the capabilities, platforms, and formal education supporting the work explicit.
Capabilities
From insight to launch
PositioningMessagingPersona developmentCampaign strategyTechnical contentWebinarsPaid mediaCreative operationsGTM launchesReporting
Platforms
Comfortable in the work
LinkedIn Campaign ManagerGA4Google Tag ManagerHubSpotPipedriveZohoTableauExcel / SheetsReact NativeHTML / CSS / JSGitHubNotion
Credentials
Business, education, language
- M.S.Entrepreneurship & Innovation
Hult International Business School - M.Ed.Administration
St. Theresa International University - B.A.Linguistics & Literature
Kansas State University - 4Languages: English, Thai, Tagalog, Bisaya
How I work
Creative enough to earn attention.
Operational enough to ship.
My work becomes strongest when I can move between customer insight, narrative, systems, execution, and evidence—without treating any one layer as someone else’s problem.
Creative is not decoration.It is the interface between a complex idea and the person who needs to act on it.
Understand the problem
Clarify the customer, audience, business objective, friction, and constraints before choosing a format.
Shape the story
Turn technical details and customer signals into a clear, differentiated promise for the right persona.
Build the system
Create the templates, workflows, platform setup, approvals, tracking, and documentation that make execution repeatable.
Measure and improve
Use performance, behavior, and stakeholder feedback to diagnose what happened and decide what to change next.
About
A marketer who likes getting close to the product.
Kurt, beyond the job titles ✦
I am a San Francisco-based product marketing and growth operator with an international background spanning B2B, SaaS, fintech, DTC, travel, and education. I am most useful in environments where the problem is still ambiguous and someone needs to connect the strategy to the actual work.
My path—from teaching and professional volleyball in Thailand to entrepreneurship, product marketing, analytics, and building WealthOS—has made me comfortable learning in public, working across functions, and translating between specialists.
Product marketingPositioning, technical education, launches, customer insight, enablement.
Growth systemsCampaign architecture, paid and organic distribution, lifecycle, measurement.
Product workRequirements, UX, React Native components, debugging, QA, iteration.
Personal operating modeCurious, collaborative, resilient, and comfortable figuring things out.
Open to product marketing, GTM, growth, and product-adjacent opportunities.
Let’s build something useful